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SOLUTIONS

Green Media Solutions | Scope3-Powered Sustainable Advertising

Climate change is affecting everyone, and over half of U.S. adults want brands to take meaningful steps toward reducing their greenhouse gas (GHG) emissions. As published in the ANA Programmatic Media Supply Chain Transparency Study, the latest data shows digital display advertising and streaming emit more than 7.2 million metric tons of carbon dioxide equivalent (CO2e) annually. That's equivalent to the electricity consumption of 1.4 million U.S. households each year (1 percent of U.S. HH)."* 

*Scope3 Research - ANA Sustainable Media Buying Report - Sep 2024.pdf

OVERVIEW

A Carbon-Heavy Industry is Cleaning Up Its Act

CColossus SSP has teamed up with Scope3 to deliver sustainable media solutions. With advanced carbon emissions data from Scope3, brands can easily track, reduce, and offset the environmental impact of their digital campaigns.

INTRODUCING

Colossus SSP Integrates with Scope3 to Offer Green Media Solutions

Colossus SSP has partnered with Scope3 to offer green media solutions. Scope3 provides industry-leading carbon emissions data, enabling brands to measure, reduce, and offset the footprint of their digital campaigns.

Together, we are making digital advertising more responsible and sustainable. This collaboration provides actionable insights to help brands invest in carbon removal from their digital ad campaigns.

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The Digital Ecosystem Must Do Its Part

The digital ad ecosystem must do its part. The technology that fuels the sector is responsible for about 3.7% of GHG emissions (about 1.3 billion metric tons of carbon dioxide) annually. For context, delivering one million ad impressions generates a carbon footprint that’s equivalent to a round-trip flight between Boston and London.

At Colossus SSP, we believe everyone has a responsibility to reduce their carbon footprint. That’s why we’ve taken steps to measure, reduce, and invest in carbon removal.

BENEFITS

How This Benefits Brands & Agencies

 

 Colossus SSP and Scope3 offer significant benefits to brands.  Today’s sustainability-conscious brands are committed to achieving net zero and actively seek partnerships with companies that share their environmental goals.

The first step to achieving net zero involves measuring Scope 1, 2, and 3 emissions. For advertisers, Scope 3 emissions include the indirect emissions generated through digital ad campaigns.

By incorporating Scope3’s emission data to curate Green Media Products, partner Colossus SSP enables agencies to align with advertisers seeking sustainability-based budgets. This opens up new revenue streams for publishers, particularly those who embrace environmentally responsible practices.

KEY BENEFITS

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Measure, Reduce, and Offset Emissions

Access Scope3’s industry-leading emissions data to quantify the carbon footprint of digital campaigns, take steps to reduce impact, and invest in verified carbon removal..

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Unlock Sustainability Budgets

Attract advertisers who are prioritizing net zero initiatives and dedicating spend to environmentally responsible media partners.

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Integrate Sustainability into Programmatic Campaigns

Colossus SSP combines performance-driven advertising with environmental accountability, helping brands achieve both business and climate goals in a single platform.

Ready to tap into new revenue streams with sustainable advertising solutions?

Get in touch with us today to see how Colossus SSP and Scope3 can help you align with brands seeking responsible, impactful campaigns.

FAQ

Q: What makes Colossus SSP’s green advertising solutions unique?
 A: Colossus SSP partners with Scope3 to provide emissions data that allows brands to measure, reduce, and offset the carbon footprint of their digital campaigns.

Q: How does Scope3 support sustainable advertising?
 A: Scope3 provides industry-leading carbon emissions data, giving advertisers the ability to track the environmental impact of campaigns and invest in verified carbon removal.

Q: What benefits do publishers gain from green media solutions?
 A: Publishers can align with sustainability-focused brands, access net-zero budgets, and open new revenue streams by embracing environmentally responsible practices.

Q: Why is sustainable advertising important in programmatic media?
 A: Digital advertising emits millions of metric tons of CO2e annually. By integrating Scope3 data, Colossus SSP helps reduce that impact while delivering high-performing programmatic campaigns.

Q: Can Colossus SSP help brands meet net zero commitments?
 A: Yes. Our green media solutions enable brands to measure Scope 1, 2, and 3 emissions from digital ads and align campaigns with corporate sustainability goals.