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COLOSSUS SSP FOR DSPS

Digital Advertising Built for DSPs

Colossus SSP is a supply-side platform designed for demand-side platforms (DSPs), providing direct, efficient access to premium, brand-safe inventory while enabling supply path optimization, curated deals, and high-performance advertising campaigns.

DSPS INTEGRATION OVERVIEW

Why Integrate with Colossus SSP?

Our seamless integration ensures buyers connect with premium, brand-safe inventory while benefiting from transparent supply paths, advanced audience targeting, and curated deal opportunities. By partnering with Colossus SSP, DSPs can provide your buyers with:

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Supply Path Optimization (SPO)

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streamlines access to premium, high-performing inventory, reducing intermediary fees and improving cost efficiency.

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Premium Omnichannel Inventory

Your buyers can access trusted publishers directly across display, video, CTV, mobile, and in-app.

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Curated Marketplace & PMPs

Offer pre-packaged, highly quality inventory segments through Colossus SSPs Curated Deals tailored to specific audiences, industries, and advertiser goals.

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Advanced Audience Matching & Identity Solutions

Integrations like UID2, LiveRamp RampID, ID5, and Britepool enable cross-channel targeting.

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Data Enrichment

Enhance campaign performance by leveraging enriched audience data, contextual signals, and first-party insights.

HIGH QUALITY INVENTORY

The Right Supply for Every Campaign

Colossus SSP connects DSPs with trusted publishers across news, entertainment, lifestyle, and vertical-specific categories, ensuring buyers reach engaged audiences at scale.

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National & General Media Publishers

Premium, high-reach inventory across news, entertainment, business, and lifestyle categories.

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Growth Audience Publishers

Access inventory that reaches emerging and influential consumer segments, including high-value growth communities.

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Vertical-Specific Publishers

Target audiences actively engaging with industry-specific content in sectors like Travel & Tourism, QSRs, Higher Education, and Healthcare.

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Momentum Publishers

Unlock programmatic access to trusted, brand-safe mid-sized and independent publishers that often get overlooked in more significant marketplaces.

SUPPOR FOR DSP PARTNERS

How We Support DSPs

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Brand-Safe & Fraud-Free Supply

Industry-leading partnerships with HUMAN Security and Confiant ensure quality traffic, ad integrity, and fraud prevention.

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Seamless DSP Integration

Efficient, flexible connectivity for optimized performance, reduced latency, and scalable campaign execution.

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Meet Sustainability Needs of Clients.

Through Scope3 integration, DSPs can also deliver sustainable advertising solutions by measuring and reducing carbon impact.

BRAND SAFETY AND AD QUALITY

Parting with Industry Leaders to Protect Advertisers & Publishers

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Digital Ad Fraud

➔  A $100 Billion problem

➔ 17% of all industry clicks are fraudulent

 

DID YOU KNOW!

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Prebid and Post-bid Ad Fraud

We have MRC – Accredited Ad Fraud Protection from HUMAN for Prebid and Post-bid fraud prevention and analysis.

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Creative Scanning & Blocking

We have Confiant for creative scanning and blocking of security and quality issues.

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IVT Measurement

We have HUMAN for IVT measurement.

FAQs

Q: Why should DSPs integrate with Colossus SSP?
 A: Colossus SSP provides DSPs with direct, efficient access to premium, brand-safe inventory along with supply path optimization, curated deals, and advanced identity integrations.

Q: What types of inventory are available through Colossus SSP?
 A: DSPs can access omnichannel inventory across display, video, CTV, mobile, and in-app, including national publishers, vertical-specific media, and independent publishers.

Q: How does Colossus SSP ensure brand safety and fraud prevention?
 A: Through partnerships with HUMAN Security and Confiant, Colossus provides MRC-accredited protection against pre-bid and post-bid fraud, plus creative scanning and IVT measurement.

Q: Does Colossus SSP support identity and audience matching?
 A: Yes. Colossus integrates with UID2, LiveRamp RampID, ID5, and Britepool to enable cross-channel targeting and advanced audience matching.

Q: Can DSPs support sustainable advertising through Colossus SSP?
 A: Yes. With Scope3 integration, DSPs can measure and reduce the carbon footprint of campaigns, helping clients meet sustainability goals.

DSP DEMAND QUESTIONNAIRE

Get Started Today!

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TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Colossus SSP's efficiency and flexibility, combined with it's 'one-stop-shop' setup for buying in general market and multicultural inventory has made them. a vital partner in our programmatic media buying system.”

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“Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers.”

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“We are excited about the collaboration between Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digital Holding's diverse portfolio of connected media partners”

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“We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

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“SHE Media's strategic partnership with Direct Digital Holding's Colossus SSP will further solidify both companies' deep-seated commitment to the economic growth of women-owned and diverse-owned media”