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COLOSSUS SSP FOR DSPS

Digital advertising built for DSPs

Get an edge over your competitors -- partner with Colossus SSP. We’ve assembled an impressive network of publishers, from large general news publications with national reach, to regional, local and multicultural audiences.

OVERVIEW

Reach 300B+ Monthly Impressions across 21K+ Media Properties

 

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DSPs That

Need to reach general audiences at scale in.

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DSPs with Clients

Need to engage audiences that are difficult to reach programmatically.

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DSPs with Exact Requirements

Need to accommodate specific client requirements, such as purchasing inventory via a curated marketplace or PMP.

WHAT WE DO

Services for DSPs

We offer unique access, omnichannel inventory, rigorous brand safety and audience matching technologies.

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Unique Access

We provide integrated access to unique DSP demand partnerships. As a result, your buyers find the most appropriate placements to engage their audiences at scale.

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Omnichannel Inventory

We provide access to every type of inventory required by your buyers: display, video, desktop, mobile, in-app, audio and CTV.

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Rigorous Brand Safety

Our partnerships include HUMAN Security for pre-bid filtering and post-bid analysis to mitigate fraud; Confiant for creative scanning and blocking to prevent malware.

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Audience Matching

Find the right audience across channels with audience matching via UID2 and RampID/IdentityLink, ID5, and Britepool.

BENEFITS

Why Work with Us

We can be an extension of your team with our unique DSP demand partnerships.

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Extension of Your Team

We serve as an extension of our clients’ teams, bringing demand to partners and curating inventory for your DSP.

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Unique DSP Demand Partnerships

We provide integrated access to unique DSP demand partnerships. As a result, your buyers find the most appropriate placements to engage their audiences at scale.

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Win more RFPs

No other SSP can offer you the same level of scalable inventory across minority-owned, minority-targeted, and general markets. This means you can meet the DEI requirements of any RFP.

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Reach and engage general market and multicultural audiences

While marketers and brand leaders understand that embracing diverse cultures will be essential to maintaining market share and driving revenue growth, reaching unique audiences at scale has been elusive. Colossus SSP uniquely allows marketers and media agencies to reach and engage diverse and niche audiences programmatically.

PUBLISHERS WE WORK WITH

We Work with All Publishers 

Here is a select set of publishers we work with.

DSP PARTNERS

Our Demand-Side Partnerships

Here is a select list of DSP partners we work with.

BRAND SAFETY

Committed to Brand Safety & Ad Quality

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Prebid and Post-bid Ad Fraud

We have MRC – Accredited Ad Fraud Protection from HUMAN for Prebid and Post-bid fraud prevention and analysis.

 

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Creative Scanning & Blocking

We have Confiant for creative scanning and blocking of security and quality issues.

 

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Viewability & IVT Measurement

We have viewability and IVT measurement.

 

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Audience Matching

Audience Matching via Unified ID Solution 2.0 from the Trade Desk.

 

DSP DEMAND QUESTIONNAIRE

Get Started Today!

Please respond to the following questions.

 

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Colossus SSP's efficiency and flexibility, combined with it's 'one-stop-shop' setup for buying in general market and multicultural inventory has made them. a vital partner in our programmatic media buying system.”

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“Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers.”

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“We are excited about the collaboration between Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digital Holding's diverse portfolio of connected media partners”

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“We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

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“SHE Media's strategic partnership with Direct Digital Holding's Colossus SSP will further solidify both companies' deep-seated commitment to the economic growth of women-owned and diverse-owned media”