Skip to content

OUR UNIQUE AUDIENCES

We Unlock the Power of Growth Audiences

Unique audiences are reshaping digital advertising. Colossus SSP helps brands and agencies connect with growth and niche audiences, while enabling independent and emerging publishers to participate in programmatic advertising.

 

OVERVIEW

Our Commitment to Unique Audience Serves

Growth audiences are some of the most engaged consumers in today’s market. Colossus SSP makes it easier to reach growth and general market audiences programmatically by providing transparent access to premium, brand-safe inventory while helping smaller and growth publishers participate fully in the programmatic ecosystem.

Who We Work With

We support every part of the ecosystem—brands, media agencies, and publishers—by making growth and niche audiences more accessible, measurable, and valuable.

Discussion-Converstion-Reply--Streamline-Core

Direct Brands

Direct brands that want to build meaningful relationships with growth audiences.

Store-2--Streamline-Core-1

Media Agencies

Media agencies whose clients want to reach growth audiences.

User-Circle-Single--Streamline-Core (1)-1

Publishers

 Independent and growth publishers looking to monetize niche audiences and expand access through programmatic advertising.

REACH & ENGAGE

We Help Brands Drive Performance with Growth & General Market Audiences

Colossus SSP enables brands to turn audience connections into measurable results, reaching growth and general market consumers across display, mobile, video, and CTV.

Web--Streamline-Core

General Market Top 10 IAB Categories

  1.  Arts & Entertainment
  2.  Health & Fitness
  3.  Travel
  4.  Automotive
  5.  Personal Finance
  6.  Real Estate
  7.  Family & Parenting
  8.  Law, Gov't & Politics
  9.  Home & Garden
  10.  Shopping

Street-Sign--Streamline-Core

Multicultural Top 10 IAB Categories

  1.  Health & Fitness
  2.  Arts & Entertainment
  3.  Travel
  4.  Law, Gov't & Politics
  5.  Home & Garden
  6.  Family & Parenting
  7.  Automotive
  8.  Science
  9.  Education
  10.  Shopping

Warning-Octagon--Streamline-Core

Sensitive Categories

  1.  Alcohol
  2.  Cannabis
  3.  Firearm
  4.  Gambling Sports Betting
  5.  Political
  6.  Tobacco

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

DDH_Testimonials_Logo_OmnicomMedia

“Colossus SSP's efficiency and flexibility, combined with it's 'one-stop-shop' setup for buying in general market and multicultural inventory has made them. a vital partner in our programmatic media buying system.”

DDH_Testimonials_Logo_Mediavine

“Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers.”

DDH_Testimonials_Logo_AmazonPublisherServices

“We are excited about the collaboration between Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digital Holding's diverse portfolio of connected media partners”

DDH_Testimonials_Logo_Beeswax

“We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

DDH_Testimonials_Logo_SheMedia

“SHE Media's strategic partnership with Direct Digital Holding's Colossus SSP will further solidify both companies' deep-seated commitment to the economic growth of women-owned and diverse-owned media”

OVERVIEW

Why Work with Colossus SSP?

We offer a full supply chain approach, with an expertise in reaching hard to reach audiences.

Link-Chain--Streamline-Core

Full Supply Chain Approach

Colossus SSP connects every part of the ecosystem — brands, agencies, and publishers — to growth and niche audiences through a transparent programmatic supply chain.

User-Multiple-Circle--Streamline-Core-1

Expertise in in Growth Audience Media Planning

Tap into proven strategies for planning and buying that resonate with both growth and general market consumers.

Desktop-Check--Streamline-Core

Engage Omnichannel

Capabilities to deliver performance across the customer journey, including display, mobile, video, and CTV.

FAQs about Our Unique Audiences

Q: What are growth and niche audiences in digital advertising?
 A: Growth and niche audiences include consumer groups or communities that are expanding in influence but often overlooked by traditional programmatic. These audiences are highly engaged and valuable for brands, agencies, and publishers.

Q: How does Colossus SSP help brands and agencies connect with growth audiences?
 A: Colossus SSP provides transparent access to premium, brand-safe inventory across display, mobile, video, and CTV, making it easier for brands and agencies to reach growth and general market consumers programmatically.

Q: How do publishers benefit from Colossus SSP?
 A: Independent and growth publishers can monetize their niche audiences and expand access to premium buyers, participating more fully in the programmatic ecosystem.

Q: Why should advertisers work with Colossus SSP for growth audiences?
 A: Colossus SSP combines supply chain transparency, expertise in growth audience media planning, and omnichannel capabilities to help advertisers achieve measurable performance outcomes.