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SOLUTIONS

Green Advertising Built for Brands and Advertisers

Climate change is affecting everyone and over half of U.S. adults want brands to take meaningful steps toward reducing their greenhouse gas (GHG) emissions and "As published in the ANA Programmatic Media Supply Chain Transparency Study, the latest data shows digital display advertising and streaming emit more than 7.2 million metric tons of carbon dioxide equivalent (CO2e) annually. That's equivalent to the electricity consumption of 1.4 million U.S. households each year (1 percent of U.S. HH)."* 

*Scope3 Research - ANA Sustainable Media Buying Report - Sep 2024.pdf

OVERVIEW

A Carbon-Heavy Industry is Cleaning Up Its Act

The racial disparities of climate change are well-documented. Communities of color, Indigenous peoples, and low-income families often face greater challenges in coping with climate change, with fewer resources to protect themselves and recover from extreme weather events. This makes them more vulnerable to the devastating effects of a warming planet.

INTRODUCING

Colossus SSP Integrates with Scope3 to Offer Green Media Solutions

Colossus SSP has partnered with Scope3 to offer green media solutions. Scope3 provides industry-leading carbon emissions data, enabling advertisers to make informed decisions about sustainability. 

Together, we are making digital advertising more responsible, and sustainable. This collaboration provides actionable insights to help brands invest in carbon removal from  their digital ad campaigns.

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The Digital Ecosystem Must Do Its Part

The digital ad ecosystem must due its party. The technology that fuels the sector is responsible for about 3.7% of GHG emissions (about 1.3 billion metric tons of carbon dioxide) annually. For context, delivering one million ad impressions generates a carbon footprint that’s equivalent to a roundtrip flight between Boston and London.

At Colossus SSP, we believe everyone has a responsibility to reduce their carbon footprint. That’s why we’ve taken steps to measure, reduce, and invest in carbon removal.

BENEFITS

How This Benefits Publishers

 

 Colossus SSP and Scope3 offer significant benefits to publishers, especially those in diverse media. Today’s sustainability-conscious brands are committed to achieving net zero and actively seek partnerships with companies that share their environmental goals.

The first step to achieving net zero involves measuring Scope 1, 2, and 3 emissions. For advertisers, Scope 3 emissions include the indirect emissions generated through digital ad campaigns.

By incorporating Scope3’s emission data to curate Green Media Productspartner, Colossus SSP enables publishers to align with advertisers seeking sustainability-based budgets. This opens up new revenue streams for publishers, particularly those who embrace environmentally responsible practices.

One Platform Delivers ESG Goals

As sustainability becomes a central business priority, brands are more inclined to invest in ad campaigns that contribute to their Environmental, Social, and Governance (ESG) goals.

The relationship between Colossus SSP and Scope3 strengthens Colossus SSP's ability to address both DEI and ESG goals by integrating diversity and inclusion features with Scope3's environmental impact data, offering a comprehensive advertising solution.

Campaigns can now target diverse audiences, support inclusive media spend, and consider environmental impact within a single platform. This combined offering simplifies the implementation of responsible advertising practices and offers metrics across various ESG initiatives, contributing to the evolution of socially and environmentally conscious digital advertising.

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KEY BENEFITS

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Green Media Solutions

Access to Scope3's emissions data enables brands to measure and reduce the environmental impact of their campaigns.

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Enhanced Offerings

Colossus SSP now offers a holistic approach to sustainability in its programmatic solutions.

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Comprehensive Services

Brands can now access a full suite of advertising services that address both social and environmental goals in a single platform.

Ready to tap into new revenue streams with sustainable advertising solutions?

Get in touch with us today to see how Colossus SSP and Scope3 can help you align with brands seeking responsible, impactful campaigns.