Digital advertising built for brands & media agencies

WHAT WE DO

Campaign Planning

Our teams will help you plan your campaign to deliver the best results. We take the time to understand the business outcomes you or your client needs, and use that insight to develop the right audience, create custom KPIs, and provide a detailed channel analysis. By understanding the audience and your goals, we pinpoint ideal sites within our exchange and refine targeting and blocking criteria for optimal reach.

Curated Marketplaces

We streamline the process for buyers to purchase inventory in a curated or Private Marketplace (PMP) setting, offering a bespoke and brand safe environment for buyers. By facilitating direct access to premium, niche, and multicultural media properties, Colossus SSP helps you find secure high-quality inventory tailored to your campaign needs.

Campaign Execution

Our teams manage campaign execution on a continuous basis, through real-time optimization and comprehensive reporting. Our platform dynamically adapts campaign parameters to improve performance, ensuring that your advertising efforts are always aligned with your goals. 

Reporting & Analytics

We monitor and measure websites to see which have the highest concentration of bids -- an indication that it delivers strong performance for advertisers. We work with leading data providers to create robust audience segments for targeting. And we are building forecasting capabilities so that buyers assess the characteristics of our audiences across the Colossus SSP network, as well as the reach and scale that is possible.

Consulting

Authenticity is critical to effective engagement. Our consulting services offer all buyers the insights and actionable strategies they need to engage authentically with Black, Hispanic, Asian, and LGBTQ buyers, among others, ensuring your message not only reaches but truly resonates with them.

WHAT WE DO

Campaign Planning

Our teams will help you plan your campaign to deliver the best results. We take the time to understand the business outcomes you or your client needs, and use that insight to develop the right audience, create custom KPIs, and provide a detailed channel analysis. By understanding the audience and your goals, we pinpoint ideal sites within our exchange and refine targeting and blocking criteria for optimal reach.

Curated Marketplaces

We streamline the process for buyers to purchase inventory in a curated or Private Marketplace (PMP) setting, offering a bespoke and brand safe environment for buyers. By facilitating direct access to premium, niche, and multicultural media properties, Colossus SSP helps you find secure high-quality inventory tailored to your campaign needs.

Campaign Execution

Our teams manage campaign execution on a continuous basis, through real-time optimization and comprehensive reporting. Our platform dynamically adapts campaign parameters to improve performance, ensuring that your advertising efforts are always aligned with your goals. 

TESTIMONIALS