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COLOSSUS SSP FOR BUYERS

Digital Advertising Built for Brands & Media Agencies

Colossus SSP is a programmatic advertising platform built for brands and agencies, offering premium ad inventory, curated audience segments, and omnichannel solutions. Our buy-side platform delivers data-driven digital advertising strategies that drive measurable results.

BUYERS OVERVIEW

Bespoke Services for Brands

Colossus SSP helps you reach your target audiences through premium, brand-safe programmatic inventory. Whether you have an in-house programmatic team or need fully managed support, we provide the solutions to help you scale.

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Vertical Expertise

Colossus SSP provides industry-specific programmatic advertising solutions, helping brands in key sectors connect with their target audiences through curated deals and premium ad inventory. Our deep expertise in Travel & Tourism, Quick-Service Restaurants (QSRs), Regional Healthcare, Higher Education Enrollment Marketing, Energy, and Financial Services ensures that brands in these industries can leverage precise targeting, data-driven insights, and omnichannel reach.

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Managed Services

Lacking resources? We can help! Working with our sister company, Orange 142, we provide full-service programmatic campaign management to help you maximize your reach.

Check out Orange 142's case studies:

Travel & Tourism »
Energy »
Healthcare »

BENEFITS

Key Benefits for Brands

Whether you're a brand seeking premium ad placements or an agency looking for scalable programmatic solutions, Colossus SSP provides the technology, expertise, and support to drive results.

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Increase Customer Acquisition

Leverage data-driven audience segmentation, contextual targeting, and real-time bidding (RTB) to engage high-intent consumers and drive conversions.

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Deliver Consistent Brand Messaging

Run cross-device programmatic campaigns that span display, video, mobile,and  CTV for omnichannel storytelling.

 

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Maximize Marketing Efficiency

Use programmatic buying to optimize ad spend and drive measurable business outcomes.

 

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Ensure Brand Safety & Transparency

Ensure ads are placed on premium sites and protected by our industry-leading ad-quality partners.

 

SOLUTIONS FOR AGENCIES

Strategic Programmatic Solutions for Agencies

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Holding Companies

Large agencies need expert, on-demand support to extend their teams and execute complex media strategies. Whether you need us to collaborate directly with clients, work behind the scenes, or provide white-labeled solutions, we integrate seamlessly into your workflow.

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Mid-Market Agencies

Growing agencies often face resource constraints, especially when competing for larger accounts. Colossus can serve as an extension of your team, helping you expand your service offerings, scale programmatic capabilities, and execute omnichannel campaigns efficiently -- while minimizing your overhead. 

 

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Independent, Local & Vertical Focused Agencies

Many SSPs prioritize the most significant players, but at Colossus, every agency gets the high-touch support and expertise you need to ensure client success. Whether you're still building programmatic expertise or need complete campaign execution, we ensure your clients receive top-tier service.

 

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Key Benefits for Agencies

Curated Deals & Premium Inventory. Deliver high-impact campaigns across display, video, and CTV.

Flexible Engagement Models. Collaborate openly, work behind the scenes, or white-label our services.

Scalability for Growing Agencies. Offer more services without hiring more staff.

Expert Programmatic Support. We handle strategy, execution, and optimization as needed.

CHANNEL COVERAGE

What Channels Do We Support

We support, CTV, Display, and Mobile channels

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CTV

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Display

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Mobile

PROGRAMMATIC ADVERTISING SOLUTIONS

Services for Buyers & Agencies

Colossus SSP offers end-to-end programmatic advertising solutions, helping brands and agencies execute high-performance, data-driven campaigns across display, video, mobile, and CTV.

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Curated Inventory & Precise Targeting

  • Pre-Built or Custom Audience Segments. Tailor inventory to your exact campaign needs.
  • Trusted & Brand-Safe Placements. Ensure high-quality, secure advertising environments.
  • Geographic Reach. Target any region in the U.S.
  • Omnichannel Campaigns. Activate across display, video, mobile, mobile app, and CTV.
  • Storytelling Campaigns. Maintain seamless messaging across multiple touchpoints.

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Data & Audience Insights

  • Proprietary & Licensed Data Solutions. Gain deeper audience insights through Colossus' data stack.
  • Behavior-Based Grouping. Understand and reach consumers based on real behavioral patterns.
  • Contextual Relevance. Align campaigns with relevant content for better engagement.

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Flexible Campaign Execution

  • Self-Serve or Buyer Assist. Choose complete control over your programmatic campaigns or leverage our expert support if your DSP doesn’t connect to Colossus SSP. Learn More »
  • Access to Billions of Monthly Impressions. Work with tens of thousands of publishers, from national to niche.
  • Reach Growth Audiences. Engage consumers whose purchasing power is increasing.

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Campaign & Customized Campaign Services

  • Campaign planning
  • Audience development
  • Campaign execution
  • Ongoing optimization
  • Reporting & analytics

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Boutique Support & High Touch Service

  • Dedicated experts acting as an extension of your team
  • Commitment to client success and personalized service for every campaign.
  • Access to scalable, high-performing inventory

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Commitment to Transparency

  • Transparent reporting & budget visibility. Know exactly where your budget is spent.
  • Media Rating Council (MRC) Standards Compliance. Colossus is a member of the Digital Ad Auction Standards Working Group, working to improve auction transparency.
  • Colossus Connections. Colossus Connections is our supply chain optimization (SPO) initiative, designed to streamline ad transactions by reducing intermediaries and increasing transparency. By connecting advertisers directly with premium publishers, we enhance efficiency, cost-effectiveness, and brand safety, giving buyers a clearer view of their media supply chain.

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Sustainability & Green Media Buying

  • Access to Green Media Products
  • Scope3 Integration
    • Industry-leading carbon emissions data for digital campaigns.
    • Tools to measure and reduce environmental impact.
    • Solutions for brands to invest in carbon removal from digital ad campaigns.

BUYER DEVELOPMENT QUESTIONNAIRE

Get Started Today!

Please respond to the following questions.

 

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Colossus SSP's efficiency and flexibility, combined with it's 'one-stop-shop' setup for buying in general market and multicultural inventory has made them. a vital partner in our programmatic media buying system.”

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“Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers.”

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“We are excited about the collaboration between Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digital Holding's diverse portfolio of connected media partners”

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“We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

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“SHE Media's strategic partnership with Direct Digital Holding's Colossus SSP will further solidify both companies' deep-seated commitment to the economic growth of women-owned and diverse-owned media”