Colossus SSP Curated Deals

Political

Political ad spending continues to reach new heights with every election cycle. For your next campaign, use this curated deal to engage voters outside of crowded and noisy social media channels. This will increase the impact of your voter outreach.

 

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Political Swing States

Campaigns concentrate their ad spend in the seven swing states that decide elections. Programmatic CTV lets you target the right voter with the right message and give your campaign the edge it needs.

 

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Arts & Entertainment

When people are enjoying entertainment content, they’re more receptive to brand messages. Reach arts and entertainment audiences in a brand-safe environment, placing ads that align with relevant content to capture attention and drive more robust engagement.

 

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News

Boost brand trust while engaging diverse audiences! According to an IAB study, 84% of consumers say ads within news content build or maintain brand trust. Take advantage of premium news sites to reach general, multicultural, and niche audiences at scale, ensuring your message hits home.

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Over 21: Alcohol

Raise a glass to the over-21 crowd and elevate your brand with ads that speak to wine, spirits, and beer lovers. This targets consumers on brand-safe sites, ensuring your message reaches the right audience in a premium environment. Cheers to better engagement!

 

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Over 21: Cannabis

Reach cannabis consumers responsibly, targeting audiences over 21 on brand-safe sites in jurisdictions where cannabis is legal, adhering to industry regulations. With growing research highlighting potential benefits for conditions like chronic pain and nausea, your ads can connect with this evolving market.

 

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Over 21: Online Gambling

Place your bets on better engagement with ads that reach the over-21 audience, targeting gaming enthusiasts across brand-safe sites. Ensure your gambling ads hit the jackpot by appearing in premium environments focusing on responsible advertising.

 

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Inclusive Audiences, BIPOC Owned TV

Reach BIPOC audiences where your message will resonate most: on BIPOC-owned websites with diverse and engaged users. This package helps brands connect with these communities while meeting their diversity-spending commitments, ensuring your message is delivered in culturally relevant spaces.

 

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Inclusive Audiences, African American Owned SSP

Since 57% of today's consumers say multicultural communities influence their brand preferences, reaching these inclusive audiences is crucial. Moreover, a growing community of brands has committed to supporting diverse-owned supply chains.

 

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Sports Fans

Place your ads aligned to various relevant sporting content from football to fishing and everything in between.  Tap into the emotional connection sports fans feel to activate this community for your brand.

 

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Travel

Over 90% of Americans are planning domestic travel this year. One in five Millennials is planning to postpone major purchases like buying a home to fund their travel plans. Leverage this package to get your destination, hotel, or travel-related products in front of these critical audiences.

 

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Inclusive Audiences, Women Owned Video

Reach inclusive audiences by advertising on women-owned publications that resonate with female consumers. Amplify your brand message while supporting women entrepreneurs, helping you meet your diversity-in-spending commitments.

 

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Hobbies & Interests: Gaming & Esports Video

Level up your brand’s presence in the gaming world! Connect with console, mobile, PC, and eSports enthusiasts by placing your ads where they’ll hit hardest -- on content within the IAB Gaming & Esports category. With 40% of advertisers set to boost spending in gaming, there’s never been a better time to play.

 

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Personal Finance & Real Estate

Target homebuyers, renters, and design enthusiasts with ads tailored to their interests in homes, apartments, and architecture. Reach consumers in the real estate market, including those exploring financial improvements or mortgage options.

 

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Food & Drink

Engage a diverse audience across the Food & Beverage category. Place your ads alongside content that explores culinary trends, dietary choices, and cooking techniques, ensuring relevance to consumers' varied tastes.

 

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Home & Garden

Home & Garden is a top spending priority for all generations, especially Gen Zers who are establishing their first homes. Reach consumers who are actively engaging in Home & Garden content, spanning home improvement and interior design to gardening and garden furniture.

 

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Health & Fitness

Reach passionate health and wellness audiences with ads placed alongside content focused on nutrition, exercise, mental health, and well-being. Connect with consumers seeking fitness and wellness solutions in response to the growing demand for healthy lifestyles.

 

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Parenting

Reach consumers exploring various aspects of family dynamics, parenting resources, and child-rearing. Tailor your message to meet the needs of parents and caregivers, offering relevant solutions and support.

 

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Fashion

Reach fashion-conscious users engaging with style, clothing, accessories, and beauty content. Target audiences passionate about fashion trends and products to effectively connect with those seeking the latest looks and beauty tips.

 

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