General Market
Large scale and national publishers that want to expand their demand partners.
Multicultural, Regional, Niche
Minority owned and operated, regional, and highly specialized publishers that want to expand their pool of buyers
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Emerging Publishers
Emerging publishers who need help participating in the digital ecosystem.
Access to Demand
We have relationships with 136,000 buyers including direct advertisers and media agencies. Our buyers want to reach general audiences at scale, multicultural audiences that are difficult to reach via programmatic, as well as micro-niche audiences, such as influencers.
Platform Flexibility
We work with all the major DSPs, including Google DV360, The TradeDesk, BASIS, Xandr, and others, ensuring access to a huge pool of advertisers to help you monetize all your inventory.
Rigorous Brand Safety
We have partnered with the leaders in brand safety to ensure only brand safe and fraud-free ads appear on your site. Our partnerships include HUMAN Security for pre-bid filtering and post-bid analysis to mitigate fraud; Confiant for creative scanning and blocking to prevent malware.
Audience Development
We work with leading data providers to create robust audience segments for targeting. And we are building forecasting capabilities so that buyers assess the characteristics of our audiences across the Colossus SSP network, as well as the reach and scale that is possible.
Audience Matching
Our audience matching ensures your demand partners reach their intended audience. We use the leading identity graphs, including via UID 2.0, LiveRamp RampID/IdentityLink, ID5, and Britepool.
Reporting & Analytics
We help publishers figure out which placements drive the highest level of revenue and optimize their placement strategy.
We're Committed to Your Growth
We bring new demand partners of all sizes to our publishers, including top-tier brands that want to target multicultural audiences. Our quality demand raises our publisher’s eCPMs.
Digital Enablement
We help under-served publishers participate in the programmatic markets, often for the first time. We provide education on digital advertising tactics, strategies, and best practices so that they can thrive.
Increased Capacity of Unique Audiences
We eliminate obstacles that prevent smaller publishers from participating in the programmatic markets, such as inventory minimums. These efforts provide a unique inventory for the ecosystem and allow us to grow our capacity to serve the needs of buyers who want to reach those audiences.
Drive ROI
We bring true incremental revenue by being an extension of your sales team so you don’t need to rely just on the open exchange.
