Direct Advertisers
Seeking to reach their audiences, whether general, multicultural or niche.
Media Agencies
Seeing to reach general, multicultural, niche or other hard-to-reach audiences as part of their campaigns.
Specialized Buyers
Buyers that want to purchase via a curated or private marketplace. Buyers who want expertise at the early planning states of their campaigns.
Campaign Planning
Our teams will help you plan your campaign to deliver the best results. We take the time to understand the business outcomes you or your client needs, and use that insight to develop the right audience, create custom KPIs, and provide a detailed channel analysis. By understanding the audience and your goals, we pinpoint ideal sites within our exchange and refine targeting and blocking criteria for optimal reach.
Curated Marketplaces
We streamline the process for buyers to purchase inventory in a curated or Private Marketplace (PMP) setting, offering a bespoke and brand safe environment for buyers. By facilitating direct access to premium, niche, and multicultural media properties, Colossus SSP helps you find secure high-quality inventory tailored to your campaign needs.
Campaign Execution
Our teams manage campaign execution on a continuous basis, through real-time optimization and comprehensive reporting. Our platform dynamically adapts campaign parameters to improve performance, ensuring that your advertising efforts are always aligned with your goals.
Reporting & Analytics
We monitor and measure websites to see which have the highest concentration of bids -- an indication that it delivers strong performance for advertisers. We work with leading data providers to create robust audience segments for targeting. And we are building forecasting capabilities so that buyers assess the characteristics of our audiences across the Colossus SSP network, as well as the reach and scale that is possible.
Consulting
Authenticity is critical to effective engagement. Our consulting services offer all buyers the insights and actionable strategies they need to engage authentically with Black, Hispanic, Asian, and LGBTQ buyers, among others, ensuring your message not only reaches but truly resonates with them.
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Buyer Assist
Buyer Assist helps media agencies and brands reach and engage multicultural and inclusive audiences at scale, whether through your existing DSP or with our campaign execution assistance. Our experienced teams will manage all aspects of your campaigns, including planning, execution, optimization, and reporting. Support minority-owned publications and a Black-owned supply chain with complete transparency, custom reporting, and flexible work models tailored to your needs. Leverage our decade of expertise in programmatic campaigns to achieve your goals effectively.
Campaign Planning
Our teams will help you plan your campaign to deliver the best results. We take the time to understand the business outcomes you or your client needs, and use that insight to develop the right audience, create custom KPIs, and provide a detailed channel analysis. By understanding the audience and your goals, we pinpoint ideal sites within our exchange and refine targeting and blocking criteria for optimal reach.
"Always On" Curated Deals
Reach diverse, inclusive audiences at scale with premium inventory across CTV, display, and video placements. Select the audience that best matches your goals and launch a high-impact campaign tailored to your KPIs. Colossus SSP, a Black-owned and women-led supply chain helps you meet your diversity and inclusion spending goals with our "Always On" Curated Deals.
Campaign Execution
Our teams manage campaign execution on a continuous basis, through real-time optimization and comprehensive reporting. Our platform dynamically adapts campaign parameters to improve performance, ensuring that your advertising efforts are always aligned with your goals.
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