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COLOSSUS SSP FOR BUYERS

Digital advertising built for brands & media agencies

Colossus SSP provides direct advertisers, marketers and media agencies a robust buy-side platform that is optimized to deliver successful marketing results and digital advertising solutions.

OVERVIEW

Gain Access to 300B+ Monthly Impressions across 22K+ Ominchannel Media Properties

Connect with general, multicultural, and niche audiences through performance-driven campaigns. One set delivers all channels: display, video, mobile, CTV.

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Direct Advertisers

Seeking to reach their audiences, whether general, multicultural or niche.

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Media Agencies

Seeing to reach general, multicultural, niche or other hard-to-reach audiences as part of their campaigns.

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Specialized Buyers

Buyers that want to purchase via a curated or private marketplace. Buyers who want expertise at the early planning states of their campaigns.

WHAT WE DO

Services for Buyers

We offer services for campaign planning, curated marketplaces and campaign execution.

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Campaign Planning

Our teams will help you plan your campaign to deliver the best results. We take the time to understand the business outcomes you or your client needs, and use that insight to develop the right audience, create custom KPIs, and provide a detailed channel analysis. By understanding the audience and your goals, we pinpoint ideal sites within our exchange and refine targeting and blocking criteria for optimal reach.

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Curated Marketplaces

We streamline the process for buyers to purchase inventory in a curated or Private Marketplace (PMP) setting, offering a bespoke and brand safe environment for buyers. By facilitating direct access to premium, niche, and multicultural media properties, Colossus SSP helps you find secure high-quality inventory tailored to your campaign needs.

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Campaign Execution

Our teams manage campaign execution on a continuous basis, through real-time optimization and comprehensive reporting. Our platform dynamically adapts campaign parameters to improve performance, ensuring that your advertising efforts are always aligned with your goals. 

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Reporting & Analytics

We monitor and measure websites to see which have the highest concentration of bids -- an indication that it delivers strong performance for advertisers. We work with leading data providers to create robust audience segments for targeting. And we are building forecasting capabilities so that buyers assess the characteristics of our audiences across the Colossus SSP network, as well as the reach and scale that is possible.

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Consulting

Authenticity is critical to effective engagement. Our consulting services offer all buyers the insights and actionable strategies they need to engage authentically with Black, Hispanic, Asian, and LGBTQ buyers, among others, ensuring your message not only reaches but truly resonates with them.

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Buyer Assist

Buyer Assist  helps media agencies and brands reach and engage multicultural and inclusive audiences at scale, whether through your existing DSP or with our campaign execution assistance. Our experienced teams will manage all aspects of your campaigns, including planning, execution, optimization, and reporting. Support minority-owned publications and a Black-owned supply chain with complete transparency, custom reporting, and flexible work models tailored to your needs. Leverage our decade of expertise in programmatic campaigns to achieve your goals effectively.

CHANNEL COVERAGE

What Channels Do We Support

We support, CTV, Display, Audio and Mobile channels

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CTV

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Display

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Audio

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Mobile

WHAT WE DO

Services for Buyers

We offer services for campaign planning, curated marketplaces and campaign execution.

Multiple-File-2--Streamline-Core-1

Campaign Planning

Our teams will help you plan your campaign to deliver the best results. We take the time to understand the business outcomes you or your client needs, and use that insight to develop the right audience, create custom KPIs, and provide a detailed channel analysis. By understanding the audience and your goals, we pinpoint ideal sites within our exchange and refine targeting and blocking criteria for optimal reach.

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"Always On" Curated Deals

Reach diverse, inclusive audiences at scale with premium inventory across CTV, display, and video placements. Select the audience that best matches your goals and launch a high-impact campaign tailored to your KPIs. Colossus SSP, a Black-owned and women-led supply chain helps you meet your diversity and inclusion spending goals with our "Always On" Curated Deals.

Request Deal ID ->

 

 

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Campaign Execution

Our teams manage campaign execution on a continuous basis, through real-time optimization and comprehensive reporting. Our platform dynamically adapts campaign parameters to improve performance, ensuring that your advertising efforts are always aligned with your goals. 

PUBLISHERS WE WORK WITH

We Work with All Publishers

Here is a select set of publishers we work with.

DSP PARTNERS

Our Demand-Side Partnerships

Here is a select list of DSP partners we work with.

BUYER DEVELOPMENT QUESTIONNAIRE

Get Started Today!

Please respond to the following questions.

 

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Colossus SSP's efficiency and flexibility, combined with it's 'one-stop-shop' setup for buying in general market and multicultural inventory has made them. a vital partner in our programmatic media buying system.”

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“Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers.”

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“We are excited about the collaboration between Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digital Holding's diverse portfolio of connected media partners”

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“We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

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“SHE Media's strategic partnership with Direct Digital Holding's Colossus SSP will further solidify both companies' deep-seated commitment to the economic growth of women-owned and diverse-owned media”

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Reach and engage general market and multicultural audiences

While marketers and brand leaders understand that embracing diverse cultures will be essential to maintaining market share and driving revenue growth, reaching unique audiences at scale has been elusive. Colossus SSP uniquely allows marketers and media agencies to reach and engage diverse and niche audiences programmatically.