Reaching multicultural and inclusive audiences at scale is challenging, yet more is needed. Consider this election season. The ability to deliver the right message to the right audience can be the difference between winning and losing.
Not just politicians and parties want to get targeting right. Brands also recognize that America is becoming increasingly diverse, making it imperative to craft messages that resonate with these audiences. That’s why so many have made public commitments to support diverse-owned companies.
At Colossus SSP, we aim to enable every media buyer to reach and engage audiences in all of America’s diverse communities, whether through your existing DSP or with our campaign execution assistance.
Introducing Buyer Assist by Colossus SSP, an exclusive offering that empowers media agencies and brands to reach and engage multicultural and inclusive audiences at scale.
Turnkey Service Managed by Experts
Buyer Assist offers turnkey campaign planning, execution, optimization, and reporting by experienced Colossus SSP account teams.
Through Buyer Assist, you can purchase inventory from any publisher in the Colossus SSP network, including the thousands of diverse-owned publications. Even better, your campaigns will support a Black-owned supply chain -- all while enjoying 100% transparency, custom reporting, and flexible work models tailored to your needs.
As a Buyer Assist client, you benefit from our 12 years of expertise in programmatic campaigns to achieve your campaign goals effectively.
Reach Diverse Audiences with the Right Message
Our cultural and gender backgrounds complement our professional expertise (we are led by an African American woman, and across DDH, we are 57% women and 40% multicultural employees).
Our diversity gives us a unique understanding and personal insight into these audiences. We know what it's like to be ignored and misunderstood, and this drives our commitment to ensure our work is executed with professional knowledge and personal experience.
Flexible Work Models
We get that your campaign is unique—every campaign is. Sometimes, you need to hand off all aspects of a campaign to a trusted partner so you can focus on other priorities. Other times, you want an extra pair of hands to handle some of it. We’re happy to support you in your hour of need.
That’s why we offer flexible work models supported by a team well-versed in audience development, campaign planning, omnichannel execution, and reporting—all focusing on brand safety and suitability.
Unparalleled Transparency: Pay Only for Media and Data
All buyers want transparency in the campaigns so they can understand where their ads run, how much they cost, and the results they deliver. Without this insight, it’s impossible to ascertain the best investments for their budget.
That’s why Colossus SSP practices radical transparency. We will provide you with a report detailing what you pay for media and data and complete visibility into the channels in which the ads were seen.
Our reporting can be automated daily, weekly, or monthly and integrated into your current dashboard or provided via ad server reporting, whichever you prefer.
Safety First
We’ve partnered with the leading security teams to ensure real people see your ads in brand-safe placements.
For instance, we work with HUMAN Security to detect fraud during pre-bid filtering and post-bid analysis, ensuring your media budget is spent on high-quality impressions.
We also work with Confiant, a leading ad security and quality platform. Our security Violation Rate is less than 0.01%, significantly lower than the industry average of 0.23%. Additionally, our Ad Quality Violation Rate dropped to 0.08%, 94.9% lower than the industry average of 1.57%.
Get Started Today
Buyer Assist by Colossus SSP is the perfect solution for account teams in media agencies that need extra hands to help them traffic campaigns or reach and engage multicultural and inclusive audiences in brand-safe environments.
