Reaching growth and general audiences at scale is challenging, yet more is needed. Consider this election season. The ability to deliver the right message to the right audience can be the difference between winning and losing.
At Colossus SSP, we aim to enable every media buyer to reach and engage audiences in all of America’s communities, whether through your existing DSP or with our campaign execution assistance.
Introducing Buyer Assist by Colossus SSP, an exclusive offering that empowers media agencies and brands to reach and engage growth and general audiences at scale.
Turnkey Service Managed by Experts
Buyer Assist offers turnkey campaign planning, execution, optimization, and reporting by experienced Colossus SSP account teams.
Through Buyer Assist, you can purchase inventory from any publisher in the Colossus SSP network.
As a Buyer Assist client, you benefit from our 12 years of expertise in programmatic campaigns to achieve your campaign goals effectively.
Flexible Work Models
We get that your campaign is unique—every campaign is. Sometimes, you need to hand off all aspects of a campaign to a trusted partner so you can focus on other priorities. Other times, you want an extra pair of hands to handle some of it. We’re happy to support you in your hour of need.
That’s why we offer flexible work models supported by a team well-versed in audience development, campaign planning, omnichannel execution, and reporting—all focusing on brand safety and suitability.
Unparalleled Transparency: Pay Only for Media and Data
All buyers want transparency in the campaigns so they can understand where their ads run, how much they cost, and the results they deliver. Without this insight, it’s impossible to ascertain the best investments for their budget.
That’s why Colossus SSP practices radical transparency. We will provide you with a report detailing what you pay for media and data and complete visibility into the channels in which the ads were seen.
Our reporting can be automated daily, weekly, or monthly and integrated into your current dashboard or provided via ad server reporting, whichever you prefer.
Safety First
We’ve partnered with the leading security teams to ensure real people see your ads in brand-safe placements.
For instance, we work with HUMAN Security to detect fraud during pre-bid filtering and post-bid analysis, ensuring your media budget is spent on high-quality impressions.
We also work with Confiant, a leading ad security and quality platform. Our security Violation Rate is less than 0.01%, significantly lower than the industry average of 0.23%. Additionally, our Ad Quality Violation Rate dropped to 0.08%, 94.9% lower than the industry average of 1.57%.
Get Started Today
Buyer Assist by Colossus SSP is the perfect solution for account teams in media agencies that need extra hands to help them traffic campaigns or reach and engage growth and general audiences in brand-safe environments.
