---
title: Supply Quality Guidelines
description: Colossus SSP respects your privacy and are committed to protecting it through our compliance with this policy.
---

# **Supply Quality Guidelines**

Last Modified: February 9, 2024  

#### Supply Quality Guidelines 

All inventory must comply with the Colossus Media LLC supply policy in order to run on the Colossus platform. 

Minimum Requirement(s): 

- Compliance:  

- - Ads.txt / App-ads.txt  

- - Sellers.json: Seller type = “Publisher” (required as of 2024) 

- - Property must be HTTPs (Secure) 

- Pageviews: No minimums  

- Language: All languages accepted 

- - English translation is required for troubleshooting and content verification 

- Engaged users 

- - Comments on forums and reviews, where applicable  

- - 70%+ viewability 

- High Quality, Original Content: 

- - We deem content as “high quality” if it meets the standards below: 

- - - It helps, informs, or entertains the viewer 

- - - It’s original – no copied content 

- Ad Clutter: 

- - No more than 5 ads in-view 

- - No pop-up, pop-under, redirects or interstitial ads that interfere with user’s ability to see the content requested. 

- Invalid Traffic (IVT): Standards must be met through an MRC accredited partner 

- - <5% web 

- - <5% in-app 

- - <10% CTV  

- Restricted Categories 

- - Derogatory content including: 

- - - Hate speech 

- - - Discrimination, racism, sexism 

- - - Promotion of violence, self-harm, or terrorism 

- - - Illegal or dishonest activity 

- - Nudity and sexually explicit content 

- - [Deceptive/ Misrepresented site practices](https://support.google.com/adsense/answer/48182#:~:text=Deceptive%20site%20navigation) 

- - - Deceptive layouts making it easy for users to mistakenly click ads or links that redirect them or initiate downloads 

- - - [Clickbait/clicktraps](https://support.google.com/adspolicy/answer/6020955?hl=en#:~:text=about%20suspended%20accounts.-,Clickbait%20Ads,-The%20following%20is) 

Violations: 

Colossus Media LLC reserves the right to discontinue doing business with any partners that violate these policies.