Supply Quality Guidelines
Last Modified: February 9, 2024
Supply Quality Guidelines
All inventory must comply with the Colossus Media LLC supply policy in order to run on the Colossus platform.
Minimum Requirement(s):
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Compliance:
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Ads.txt / App-ads.txt
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Sellers.json: Seller type = “Publisher” (required as of 2024)
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Property must be HTTPs (Secure)
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Pageviews: No minimums
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Language: All languages accepted
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English translation is required for troubleshooting and content verification
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Engaged users
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Comments on forums and reviews, where applicable
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70%+ viewability
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High Quality, Original Content:
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We deem content as “high quality” if it meets the standards below:
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It helps, informs, or entertains the viewer
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It’s original – no copied content
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Ad Clutter:
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No more than 5 ads in-view
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No pop-up, pop-under, redirects or interstitial ads that interfere with user’s ability to see the content requested.
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Invalid Traffic (IVT): Standards must be met through an MRC accredited partner
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<5% web
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<5% in-app
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<10% CTV
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Restricted Categories
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Derogatory content including:
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Hate speech
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Discrimination, racism, sexism
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Promotion of violence, self-harm, or terrorism
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Illegal or dishonest activity
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Nudity and sexually explicit content
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Deceptive layouts making it easy for users to mistakenly click ads or links that redirect them or initiate downloads
Violations:
Colossus Media LLC reserves the right to discontinue doing business with any partners that violate these policies.