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COLOSSUS SSP FOR PUBLISHERS

Digital Advertising Built for Publishers

Colossus SSP helps publishers connect with premium advertisers and media agencies while maintaining complete control over their inventory. Our hands-on support, bespoke monetization opportunities, and seamless DSP connectivity ensure optimized revenue while prioritizing brand safety and transparency.

PUBLISHERS OVERVIEW

Human-First Approach to Programmatic Advertising

Our human-first approach to programmatic advertising means you get the best of automation and expertise, with hands-on support to optimize your inventory, protect your user experience, and maximize yield.

WHO WE SERVE

Colossus SSP helps you monetize effectively while maintaining complete control over your brand and inventory

Whether you're a national publisher scaling ad revenue, a niche industry leader with high-intent audiences, or an independent publisher looking to unlock premium programmatic demand, Colossus SSP helps you monetize effectively while maintaining complete control over your brand and inventory.

Every high-quality publisher deserves access to premium programmatic demand, not just the top 100 publishers that dominate the marketplace. That’s why we curate and optimize inventory across diverse content categories, helping publishers grow their ad revenue while maintaining control and transparency.

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National & Major Media Publishers: Scale Meets Premium Demand

Colossus SSP partners with national and large-scale publishers that attract high-value audiences across news, entertainment, business, and lifestyle categories.

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Vertical-Specific Publishers: Industry-Specific, High-Intent Audiences

Colossus works with premium vertical publishers that provide specialized, high-value content in key industries such as Travel & Tourism, quick service restaurants (QSRs), Higher Education, and more.

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Momentum Publishers: Unlocking New Programmatic Opportunities

Many mid-sized and independent publishers struggle to access premium programmatic demand -- not because of content quality but because large platforms prioritize more prominent names. Colossus SSP levels the playing field, helping momentum publishers to participate in the programmatic ecosystem.

ACCESS BRAND SAFE DEMAND

Services for Publishers

We help publishers access brand-safe demand so you can grow your audiences. Our services include:

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Access to Demand

Colossus SSP connects publishers with numerous buyers, including direct advertisers and media agencies, ensuring access to premium demand. Additionally, our curated packages and private marketplaces (PMPs) put your inventory in front of qualified, high-intent buyers.

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Platform Flexibility

Colossus SSP enables seamless transactions across many leading DSPs, including Zeta, Yahoo DSP and Beeswax. We also support buyers with alternative access needs through our Buyer Assist program, which allows buyers to access Colossus SSP inventory if they don’t have a DSP, or their current doesn’t connect directly to Colossus SSP.

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Rigorous Brand Safety & Fraud Prevention

We partner with leading security and verification providers to protect publishers from fraud, invalid traffic (IVT), and harmful ads.
  • HUMAN Security Integration is used for re-bid filtering and post-bid analysis to mitigate fraud.
  • Confiant Integration ensures clean, malware-free ad delivery.

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Audience Development & Data Enrichment

Colossus SSP helps publishers tell richer stories about their audiences, enhancing inventory value and advertiser appeal.

  • Data-Driven Insights. We partner with leading data providers to create robust, curated audience segments for targeting.
  • Enhanced Audience Profiles. Append licensed and behavioral data to enrich audience insights.
  • Stronger Monetization. Help advertisers understand why your audience is valuable and increase demand for your inventory.

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Audience Matching & Identity Solutions

We help you ensure your advertisers reach the right audience with cross-device identity matching.

  • LiveRamp RampID/IdentityLink Integration. Improve addressability across the programmatic ecosystem.
  • Future-Proof Targeting. Navigate a cookieless world with stable identity resolution.

BENEFITS

Why Publishers Choose Colossus SSP?

Colossus SSP is committed to your success and as an extension of your team we can help you reach massive scale and reach.

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People-First Programmatic

Our high-touch service model ensures publishers receive dedicated support and tailored monetization strategies -- all while maximizing revenue and ensuring you maintain complete control of your inventory.

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Holistic Expertise

With deep experience on both the buy-side and sell-side, we help publishers connect with premium demand and optimize programmatic yield.

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Flexible & Adaptive

We adjust to publisher needs with a transparent, responsive, and flexible approach -- whether supporting PMP deals, curated packages, or direct programmatic transactions.

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Growth-Focused Partnerships

We work with publishers to unlock new revenue opportunities, ensuring long-term success through strategic curation and data-driven audience insights.

PUBLISHER DEVELOPMENT QUESTIONNAIRE

Get Started Today!

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TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Colossus SSP's efficiency and flexibility, combined with it's 'one-stop-shop' setup for buying in general market and multicultural inventory has made them. a vital partner in our programmatic media buying system.”

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“Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers.”

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“We are excited about the collaboration between Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digital Holding's diverse portfolio of connected media partners”

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“We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

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“SHE Media's strategic partnership with Direct Digital Holding's Colossus SSP will further solidify both companies' deep-seated commitment to the economic growth of women-owned and diverse-owned media”