Growth
Acting as an extension of their team, we help publishers find demand partners for their inventory. We help direct brands, media agencies and DPS find the right audiences at scale.
Efficiency
Our optimized infrastructure delivers cost, operational and environmental efficiency to all clients. Our commitment to brand safety and fraud mitigation ensures budgets aren’t wasted.
Insights
We help publishers figure out which placements drive the highest level of revenue and optimize their placement strategy. We work with buyers in the planning stages to ensure their goals are met.
Committed to Your Success
Colossus SSP is committed to the success of our publishers and buyers. We work with publishers to provide them both the tools and knowledge they need to thrive in the market. And we take the time to understand the buyer’s goals and KPIs so that we can curate bespoke marketplaces for their campaigns.
DEI is in our DNA
As a top-performing diverse-owned supplier, we play a crucial role in helping brands, agencies, and consultancy partners achieve their social diversity, equity, and inclusion (DEI) objectives while staying within their budget. We take pride in being the ninth Black-owned company to go public in the United States.
Focus on ROI and Growth
We bring new demand partners of all sizes to our publishers, including top-tier brands that want to target multicultural audiences. Our quality demand raises our publisher’s eCPMs.
Digital Enablement
We help under-served publishers participate in the programmatic markets, often for the first time. We provide education on digital advertising tactics, strategies, and best practices so that they can thrive.
Flexible Infrastructure
We are integrated with many leading DSPs, including but not limited to Xandr, DV360, The Trade Desk, BASIS, Yahoo DSP & Beeswax, enabling you to launch campaigns using your existing tech stack.
Win more RFPs
Media agencies rely on us when they need to dedicate a portion of their budgets to minority-owned businesses, and we are Black-owned.
Engage Omnichannel
Capabilities to deliver performance across the customer journey, including display, mobile, video, and CTV.
