Quality Guidelines for Creative

Last modified: August 7, 2023

Quality Guidelines for Creative

All creative must comply with the Colossus Media LLC ads policy in order to run on the Colossus platform.  

Note: At a minimum ALL creative is checked for the following: 

• Malware 

• Fourth-party calls 

• HTTP cookies (unsecure)  

• Landing page quality, language, and content 

• SSL compliance 

• Restricted products and services 

• Other policy compliance concerns  

Minimum Content Requirement(s): 

Ads must be distinguishable from a publisher's content. Ads cannot appear as if they are actual content or links on a publisher's site. 

The following content in ads is prohibited: 

• Tobacco, weapons, nudity, gambling, defamatory/hate content, illegal activities, profanities, malware, and spyware. 

• Offers of free gifts, links to quizzes and surveys, misleading claims, and references to sex or sexuality 

• Advertorial advertising  

• No pop-ups or pop-unders 

• Restrictions on text only ads.  

• No audio auto play ads. 

Colossus Media SSP scans all creatives for brand safety, malicious activity and/or potential vulnerabilities, such as malware or spyware.  

• Security 

  • Forceful redirects 

  • Criminal scans 

  • Fake download updates 

  • Ad stacking 

  • Phishing scams 

  • Unsafe & Malware landing pages 

  • Fake ad servers 

  • Browser fingerprinting 

  • Pixel stuffing 

  • Cryptocurrency jacking 

  • Unsafe click trackers 

  • Exploit kits 

• Quality 

  • Undesired audio 

  • Undesired brands 

  • Flash cookies (LSO) 

  • Misleading claims 

  • Non-monetizing ads 

  • Undesired video 

  • Undesired categories 

  • Geo location requests 

  • Heavy ads (file weight) 

  • Video arbitrage 

  • Pop-ups 

  • Dialogue boxes 

  • Undesired expand 

Violations:

Colossus Media LLC reserves the right to discontinue doing business with any partners that violate these policies.