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We connect buyers to publishers and their audiences so that they can build meaningful connections. Colossus SSP is part of the Direct Digital Holdings family of brands, the 9th Black-owned company to go public.

WHO WE ARE

We are a Supply-Side Platform for Curated Programmatic Advertising

Our mission is to enable programmatic advertising for publishers and buyers of all sizes. 

LATEST STATS

Our Results in Numbers*

300B
+

Monthly
Impressions

115K
+

Buyers
(Brands, Media Agencies)

21K
+

Media 
Properties

*Annualized 2023 numbers

BENEFITS

Why Work with Colossus SSP?

Colossus SSP is committed to your success and as an extension of your team we can help you reach massive scale and reach.

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Commited to Your Success

We work with publishers to provide them both the tools and knowledge they need to thrive in the market. Our account teams take the time to understand the buyer’s goals and KPIs so that we can curate bespoke marketplaces for their campaigns.

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An Extension of Your Team

We serve as an extension of our clients’ teams, bringing demand to partners and curating inventory for buyers and DSPs. We can execute all of your plans, or just the parts you need help with.

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Massive Scale & Reach

We provide buyers with access to 300 billion impressions across 21,000 media properties and all media channels: display, video, mobile, in-app, CTV. Over 115,000 media buyers work with Colossus SSP.

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Reach and engage general market and multicultural audiences

While marketers and brand leaders understand that embracing diverse cultures will be essential to maintaining market share and driving revenue growth, reaching unique audiences at scale has been elusive. Colossus SSP uniquely allows marketers and media agencies to reach and engage diverse and niche audiences programmatically.

We connect buyers to publishers and their audiences so that they can build meaningful connections.

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Colossus SSP's efficiency and flexibility, combined with it's 'one-stop-shop' setup for buying in general market and multicultural inventory has made them. a vital partner in our programmatic media buying system.”

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“Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers.”

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“We are excited about the collaboration between Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digital Holding's diverse portfolio of connected media partners”

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“We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

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“SHE Media's strategic partnership with Direct Digital Holding's Colossus SSP will further solidify both companies' deep-seated commitment to the economic growth of women-owned and diverse-owned media”

Latest Blog Posts

Colossus SSP Demystifying Generative AI
AI   |   Jan 22, 2025

Colossus SSP Demystifying Generative AI

Discover how generative AI boosts productivity, enhances team effici...

Colossus SSP Demystifying Generative Ai Colossus SSP
Colossus SSP Building Your AI Roadmap: A Conversation with Christina Nolan
AI   |   Jan 22, 2025

Colossus SSP Building Your AI Roadmap: A Conversation with Christina Nolan

Learn how to strategically implement AI in your organization with in...

Colossus SSP Building Your AI Roadmap Colossus SSP
Colossus SSP Real-World Risks of Generative AI
AI   |   Jan 22, 2025

Colossus SSP Real-World Risks of Generative AI

The blog discusses the real-world risks associated with generative A...

Colossus SSP Real World Risks of Generative AI Colossus SSP