Why Sustainability Matters in Digital Advertising
Climate change isn’t just a political issue; it’s a business reality. More than half of U.S. adults now expect brands to take measurable steps toward reducing their carbon footprint. That expectation extends into marketing, including digital campaigns.
The challenge is that programmatic advertising, while efficient, consumes a surprising amount of energy. According to Scope3 research, digital display and streaming ads emit more than 7.2 million metric tons of CO2e each year. That’s roughly the same as the electricity used by 1.4 million U.S. households.
If brands want to meet their net-zero commitments, the advertising industry must play its part.
Enter Scope3 and Colossus SSP
Colossus SSP has partnered with Scope3, the leading provider of carbon emissions data for digital advertising. Together, we help brands measure, reduce, and offset the environmental impact of their campaigns.
This collaboration brings sustainability directly into the programmatic supply chain. Scope3 provides the data. Colossus SSP applies it to real campaigns, curating Green Media Solutions that advertisers can activate with a single deal ID.
What Makes Green Media Solutions Different?
Traditional programmatic campaigns are optimized around reach, cost, and performance. Green Media Solutions add a fourth layer: environmental responsibility.
With Colossus SSP and Scope3, advertisers can:
- Measure emissions from their campaigns using trusted Scope3 data.
- Reduce impact by selecting cleaner supply paths and publishers who embrace sustainable practices.
- Offset carbon footprint through verified carbon removal initiatives.
The result: campaigns that perform for brands and protect the planet.
A Shared Responsibility
Every campaign optimized through Scope3 data represents progress toward a cleaner supply chain. At Colossus SSP, we believe sustainable advertising should be simple, practical, and measurable. By working with Scope3, we give brands the tools they need to make programmatic greener without sacrificing performance.
Ready to Take Action?
If your brand or agency is committed to sustainability, now is the time to bring those values into your digital campaigns.
Colossus SSP’s Green Media Solutions powered by Scope3 let you measure, reduce, and offset emissions with confidence. Together, we can make programmatic advertising more responsible, more effective, and more sustainable.
Request a Green Deal ID today and start building campaigns that work for both your brand and the planet.
