How Small and Mid-Market brands can connect with Gen Z
Step aside Millennials, a new generation is on the rise, poised to shape trends, define coolness, and revolutionize the shopping experience.
Enter Gen Z, also known as "zoomers," a group of 68 million Americans and 2 billion individuals globally born between 1997 and 2012. While Millennials paved the way for digital natives, Gen Z is redefining what it means to be digitally savvy, as each generation tends to do.
With the oldest Gen Z members at 24 years old, this generation is actively making purchasing decisions, influencing household and career choices. Their sheer numbers make them a formidable economic force, accounting for around 40% of global consumers and wielding a spending power exceeding $143 billion annually.
To thrive in this evolving landscape, brands must cater to Gen Z preferences. Here are three strategies to boost your reach and appeal to this emerging demographic.
Firstly, prioritize a digital-first and social-centric approach. Gen Z consumers are avid users of social platforms, driving the surge in social commerce. With Instagram, YouTube, and TikTok as their preferred platforms, brands must establish a presence on these channels, focusing on authenticity and shared values. Utilize tools like Gatsby.Ai to identify micro-influencers and engage with Gen Z through content that resonates.
Moreover, embrace e-commerce to connect with Gen Z's online shopping habits. Building an online presence is essential, as most Gen Zers begin their shopping journey online. Platforms like Shopify and Amazon offer easy ways to set up an online store, enabling you to reach a broader audience and showcase your products effectively.
Additionally, tap into the gaming world to engage with Gen Z. Gamified sales tactics and mobile games provide unique opportunities to interact with this tech-savvy generation. Consider offering rewards in exchange for engagement or targeting gamers through programmatic advertising to enhance brand visibility.
In conclusion, establishing a connection with Gen Z now is crucial for long-term success in the consumer market. Embrace these strategies to adapt to their preferences and secure a loyal customer base. Start making those connections today.
