MOMENTUM BY COLOSSUS SSP
Digital advertising built for underrepresented publishers
We provide underrepresented publishers with the tools they need to monetize their websites best and provide the programmatic marketplace untapped inventory—with help from the Colossus SSP team every step of the way.
OVERVIEW
Driving Equity by uplifting underrepresented Publishers
Momentum by Colossus SSP is a program design to address the challenges underrepresented publishers face when trying to break into programmatic advertising.
Get help from the Colossus SSP team every step of the way
Our mission is to drive equity by uplifting underrepresented publishers in the adtech space. Publishers will receive invaluable course knowledge and the opportunity to partner with industry giants to help brands reach new audiences.
New and underrepresented publishers are up against many barriers when they enter the programmatic advertising space. A lack of knowledge, resources, and connections can leave publishers unable to scale their programmatic advertising potential.
Despite significant growth and innovation in programmatic advertising, the industry still needs more diversity, inclusivity, and accurate representation. This lack of diversity not only perpetuates inequality in the industry but also limits the potential for innovation and growth.
The pathway to Success in Programmatic Advertising
Through a series of curated courses, participants will receive education on the programmatic ecosystem, including data management techniques and monetization strategies, as well as insights from and connections to leading agencies and brands. Participants also get AdOps support from Colossus SSP experts and the chance to prepare for and pass our test.
Led by Direct Digital Holding’s (DDH) Center of Excellence, Momentum by Colossus SSP provides resources and knowledge to underrepresented publishers trying to enter into programmatic advertising. In doing so, Momentum aims to level the playing field and overcome inequity in the programmatic space.
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Unlock a Greater Potential and Join Momentum!
Join Momentum and benefit from a one-on-one approach to learning and unique opportunities to directly engage with larger brands invested in your development.